Hi, I’m Nick! I investigate user context and needs to drive product development and strategy.
CLEVER
Clever GO in Ireland
Ethnography
International
Established 13.6K student MAUs and shaped Clever’s global expansion strategy by leading ethnographic research in Ireland
CLEVER
AI Analytics Assistant
Query chain analysis
Bullseye customer
Guided a strategic pivot to focusing on user-level data, resulting in $92K ARR for an enhanced analytics service package, by testing Clever’s first AI proof of concept
CLEVER
IDM for Microsoft
Active Directory
Survey design
Usability testing
Drove a 70% CVR and earned Clever $1M ARR by building empathy with Active Directory admins