Hi, I’m Nick! I investigate user context and needs to drive product development and strategy.

CLEVER

Clever GO in Ireland

Ethnography

International

Established 13.6K student MAUs and shaped Clever’s global expansion strategy by leading ethnographic research in Ireland

CLEVER

AI Analytics Assistant

Query chain analysis

Bullseye customer

Guided a strategic pivot to focusing on user-level data and developing an AI evaluation framework by testing a proof of concept

CLEVER

IDM for Microsoft
Active Directory

Survey design

Usability testing

Drove a 70% CVR and earned Clever $1M ARR by building empathy with Active Directory admins